The International Chili Society (ICS), along with the World Championship Chili Cook-off (WCCC), is pleased to announce it’s spicy partnership with El Yucateco - Official Hot Sauce of the 55th World Championship Chili Cook-off in Myrtle Beach, S.C., Sept. 23-25, 2022.
“Introducing fantastic brands to our colorful clan of chiliheads is one of our most exciting objectives,” said Mike McCloud, CEO of ICS and WCCC. “Hot sauce and chili go hand-in-hand and we’re happy to have El Yucateco on board.”
Founded in 1968 as a small family business devoted to making quality habanero hot sauces, El Yucateco is now a leading producer of fiery and flavorful sauces that are available at retailers globally. Spin365 Marketing, a subsidiary of The Padilla Group, is exclusively responsible for El Yucateco’s brand marketing, sales, and public relations in North America.
“This is a great opportunity for the El Yucateco brand to shine as the Official Hot Sauce of the World Championship Chili Cook-off and the World Food Championship. El Yucateco has a wide variety of hot sauces that are the perfect blend of flavor and heat for food sport enthusiasts to use in their recipes and with their favorite foods,” said John Meyer, Vice-President at Spin365 Marketing.
As the Official Hot Sauce sponsor, El Yucateco will provide hundreds of professional chili cooks at WCCC55 with various samples that they can also include in their championship chili recipes.
About the International Chili Society
Legendary race car driver and automotive icon Carroll Shelby started the International Chili Society in 1967 as a fun way to compete against his friends. Today, ICS sanctions more than 100 events a year nationwide with one mission – to continuously celebrate chili while raising money for charities and nonprofits. More than $100 million has been raised for charities by ICS over the past five decades. To celebrate each year’s pro-chili season, ICS holds a World Chili Championship Cook-off (WCCC) and crowns World Champions in key categories. To see previous winners, click here.