It was decided by Woody and Shelby that the International Chili Society
and World's Championship needed full-time management. Jim West was hired
as Executive Director and offices were established at the Balboa Bay Club
in Newport Beach, California. More celebrities were added to the World's
Championship. Those in attendance were: Joey Bishop, Michael Dante, Jane
Withers, John Casavettes, Harvey Korman, Peter Brown, Ross Martin, Peter
Hurkos and Chill Wills. Entertainment and celebrities were becoming a
trademark of the World's Championship with the popular Miss Chili Pepper,
Shoot N' Hollar, Mr Hot Sauce, and beer drinking contests. We lost H.
Allen Smith, Chef Mike Roy and Hondo Crouch to the big cookoff in the sky.